"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."
STEVE JOBS
STEVE JOBS
Project developed with Hotel Urbano's creation team, which I was part for more than 4 years.
The briefing was to change the company's branding that had started its activities as a startup of collective purchases inside travel's field and was becoming a reputable OTA (Online Travel Agency) in the market. Through a research developed in social networks, we were able to define the values of the company and, based on researches of visual references that transmit these values and analyzing cases of success, we arrive at an extremely satisfactory result for the company and its clientes.
The new company's branding was considered an absolute success and can be seen in the brand's current campaign and in many forms of media, both online and offline.
Mandala created from the searched values that the brand should represent.
Structure of symbol's creation
Hotel Urbano's brand launch.
Project developed for Axis - Leasing Fleet, specialized in outsourcing heavy and light vehicles in the state of Rio de Janeiro.
The briefing included the creation of a logo, its basic stationery and website applications.
YEAHP! HR Solutions Platform
It's an enterprise that provides its clients with intelligence and agility in managing the knowledge of internal candidates and collaborators.
The brand's name comes from an English expression: YEP, which means positivity. The proposal of the brand through this association, is to represent the spirit of the company in adding several services related to HR inside an only tool that facilitates the use of its costumers.
It has developed the entire visual identity of the company as well as its stationery applications. The landing page and other applications are still under development.
Project developed in partnership with the designer Ricardo Hirth .
It consisted in the creation of the hotsite about Hotel Urbano and Banco Pan partnership.
Collection of logos developed for enterprises of the most diverse sectors.
Concept developed for the user's travel review website Hotel Tips. Created in partnership with Ricardo Hirth and Rafael Caride.
Campaigns developed during the time I worked at Hotel Urbano, along with remarketing and desing team.
Collection of hotsites that were developed at Hotel Urbano. Focused on campaigns to promote destinations, promotions or services.
Hotsite with mission to show selected offers to foreign tourists who would be staying in Brasil during the World Cup.
Hotsite on disclosure of selected packages with irrevocable discounts.
Hotsite to disclose the partnership promotion between Hotel Urbano and VISA.
Hotsite to disclose Hotel Urbano's gift card.
Hotsite created in partnerhip with Leandro Fernandes.
Hotsite with the mission to promote tourism in Greece.
Some printed materials that I developed during the time I worked at Hotel Urbano
Institutional brochure for tourism event.
Catalog with services offers located in the physical store of Hotel Urbano.
Magazine ad with wedding theme.
Poster about Hotel Urbano's product: Wedding lists.
Hotel Urbano's institutional booklet.
Institutional slide from Hotel Urbano to capture B2B partnerships.
Advertisement for Metro's newspaper, abot the partnership between Hotel Urbano and Rock in Rio.
Hotel Urbano's institutional brochure.
