"DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS."
Redesign - Hotel Urbano
Project developed with Hotel Urbano's creation team, which I was part for more than 4 years.
The briefing was to change the company's branding that had started its activities as a startup of collective purchases inside travel's field and was becoming a reputable OTA (Online Travel Agency) in the market. Through a research developed in social networks, we were able to define the values of the company and, based on researches of visual references that transmit these values and analyzing cases of success, we arrive at an extremely satisfactory result for the company and its clientes.
The new company's branding was considered an absolute success and can be seen in the brand's current campaign and in many forms of media, both online and offline.
Mandala created from the searched values that the brand should represent.
Structure of symbol's creation
Lançamento da marca Hotel Urbano
Hotel Urbano's brand launch.
Project developed for Axis - Leasing Fleet, specialized in outsourcing heavy and light vehicles in the state of Rio de Janeiro.
The briefing included the creation of a logo, its basic stationery and website applications.
YEAHP! HR Solutions Platform
It's an enterprise that provides its clients with intelligence and agility in managing the knowledge of internal candidates and collaborators.
The brand's name comes from an English expression: YEP, which means positivity. The proposal of the brand through this association, is to represent the spirit of the company in adding several services related to HR inside an only tool that facilitates the use of its costumers.
It has developed the entire visual identity of the company as well as its stationery applications. The landing page and other applications are still under development.
PAN HU Card
Project developed in partnership with the designer Ricardo Hirth .
It consisted in the creation of the hotsite about Hotel Urbano and Banco Pan partnership.
Collection of logos developed for enterprises of the most diverse sectors.